MOC 80290A Marketing Automation in Microsoft Dynamics CRM 2011

    

Summary:
This course introduces you on how to use Microsoft Dynamics CRM to extend the effectiveness of your marketing department and provides context of how to use things such as marketing campaigns, marketing lists, and campaign templates in Microsoft Dynamics CRM. It also discusses the role of campaign activities and marketing lists in campaigns and discusses how to associate sales literature, target products and price lists with marketing campaigns.

Duration:
1 Day/Lecture & Lab

Audience:
This course is designed for new partners and customers of Microsoft Dynamics CRM that want to learn about the available marketing features in the Microsoft Dynamics CRM product.

Topics:

• Introduction
• Implementing and Managing Marketing Campaigns
• Analysis, Reporting and Goals

Prerequisites:
General working knowledge of customer relationship management General understanding of business processes General working knowledge of Microsoft Windows.

Last Update: May 22, 2012